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Safely Return to New Lending: Strategies to Find, Acquire and Engage Consumers


As the US begins to rebound from the COVID-19 crisis, lenders are preparing to re-enter acquisition mode — but finding and acquiring new customers will take the right insights and approach. To drive safe growth in a competitive market, lenders need refreshed acquisition methods that will succeed post-pandemic.

In order to increase originations while protecting against risk, lenders adjusting their acquisition efforts should adopt certain strategies, including:

       • Gaining a better understanding of the pandemic’s permanent impact on          consumer preferences and financial situations
       • Refreshing direct mail strategies to increase engagement and demand
       • Applying a multichannel digital approach to reach a wider audience
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